Consumption of Fashion trends seems to be shifting from what it used to be giving more precedence to awareness towards environment and sustainability, there is also the willingness to give back used clothes in order to be recycled which reflects the sentiments of a generation that seems to be unattached to things and commodities in general but rather willingly ready to give it back in return of newer ones or for some financial incentives.
According to the Sourcing Journal, many big brands are willing to use what’s called “Circular Economy”, which refers to “a system where products are made to be re-purposed and recycled, rather than tossed into a landfill at the end of their useful lives”. According to research by PA Group the estimated potential of material cost savings on a global scale could reach as much as $700 billion for companies that embrace circular business models.
I wanted to learn more about this transformation and the companies in the fashion business doing it, so here are the brands I found:
The brand offers leasing option alongside being able to purchase one of their denim, where a customer can pay a one-time upfront (€20) fee plus (€7.50) each month if the customer wants to keep the item. Mud Jeans takes back the old jeans and recycles them into new products.
Marks and Spencer
Th fast fashion retailer has a similar approach as Marks and Spencer by giving out £5 vouchers for in-store textile donations but accepting fabric from any brand. Since 2013, according to sourcing Journal “H&M has taken back 60,000 tons of garments, an amount greater than the fabric that composes 300 million T-shirts”.
Bombay Hemp Company (BOHECO)
The company is from India established in 2013 as an agricultural enterprise, based on using Hemp in its products due to its anti-bacterial nature and ability to reflect UV rays. BOHECO has four product lines; (1) B Label, is a clothing line made from Hemp which repels UV light, resists mold and mildew, besides being carbon negative. (2) Handlooms labels, this product line started in 2013 after a flood hit the Kedarnath Valley in India claiming the lives of many people especially the breadwinners of many families, BOHECO began purchasing and marketing embroidery and weaving products made by the women in this area who have assembled under the Mandakini Women Weavers Cooperative in Kedarnath Valley, (3) Seeds Oil, this is a hair and skin product produced from the extract of seeds. (4) Textile, the company sells hemp textile due to it tremendous qualities including bacterial resistance and zero biotoxins. It is hypo-allergenic, moisture absorbent, fire retardant, a good insulator, and UV resistant.
Anokhi is an apparel company also from India, started more than forty years ago by Faith Singh and J.P. ‘John’ Singh, they use vegetable-based dyes for their fabric, I found its uniqueness comes from the fact that it is a craft-based business formed to revive the old Indian craft of hand-block printing. The company, besides hand block printing, introduces appliqué, embroidery, patchwork, and beadwork into their women fashion products. After checking their website I found they have 27 stores, all in India, you can view their fashion on their Instagram and Facebook pages.
Is a shoe company from the Philippines, produces super comfy shoes. According to their website Habi describe themselves as “responsible fashion, Pinoy pride and social involvement through 100% Filipino-made, environment-friendly footwear”, the company operates by purchasing weaved cloth directly from weavers ensuring and ensuring they get more money by eliminating a middleman. They are currently selling in Japan and have partnered with the enterprise software application company SAP for their CSR program.
I found the concept this company built its operations on to be very interesting. Wouf is based in Hong Kong, is formed on the concept collecting animal hair from dog owners, using sustainable and animal-friendly fiber called ‘Chiengora’, the dog hair is collected to go afterward through a rigorous cleaning process, before being hand spun into yarn then knitted to something to wear. The company’s knitting products are designed by designer Seth Yeung.