Self-marketing has manifested in social media where we started to see courses taught to student online or on campus, the educational platform Coursera is an excellent place to find these courses. The new wave of bloggers has perfected the game of posting and sharing, creating a name and a lucrative business for themselves. These social media influencers were able to build an audience that helped them in return to build their brand, what distinguishes some of them from others is the level of their ability to be an Authority figure, this means being a reference in your topic, most bloggers who were able to establish themselves as authority are able to attract audiences to their channels instead of hunting them down, they are also able to engage them instead of seducing them with pitches. As an Authority you become a go-to place whenever someone wants your type of product or service. An example of such Authority figure on screen is Oprah Winfrey. But which of the Hijabi Bloggers can be considered an Authority, let’s see.
My picks for bloggers include those with more than one hundred thousand followers, many of them started as bored bloggers showing their latest fashion trends but with time their accounts have evolved where they’ve become their own brand with countless collaborations with fashion houses and endorsements from many companies.
Is a Beauty and Lifestyle YouTuber from the U.K. with 586k followers on Instagram. Amena, is one of the owners of Pearl Daisy a clothing shop in Midlands, UK. The shop caters to Muslim Hijabi women’s fashion, you will also find that she poses for most of the modeling shoots in the store – not bad for a marketing idea. In many of her Instagram posts Amena promotes Girl Power especially in her work with L’Oreal, she is after all a L’Oreal Glam Ambassador. Here is the link to her website.
Is an American mom from Texas, she is an IT project manager by profession and runs a scarf company along with her sister. The Blogger is well known through her Instagram page as ‘Sincerely Maryam’. The power of her Instagram photos I think is due to the fact they show the girl next door, they are not staged and she puts little make-up (or at least chooses natural tones). Just showing a normal girl with a Passion for Fashion. She has 249k followers on Instagram. Here you can find her website
On the other hand, Ascia is a phenomenon. While studying for my Master degree there were some academic papers discussing her online presence on social media. The Kuwaiti-American blogger along with her husband created a unique identity for themselves throughout their pages, best known as the ‘Hybrids’. Ascia has developed a name for herself and a fashion line too. She is sought after by different companies to promote their brands. It’s clear this professional businesswoman has passed many strides in the social media scene, from what it seems she has assembled a team to help her work on her social media image. This Instagram superstar has earned her way in the Hijabi fashion although she does get critique for her Hijab style sometimes from those who see her not modest enough in her fashion choices (But Hey! one shouldn’t judge). Ascia is definitely a source of authority even when some of her readers post a critique of her outfit or hijab style as one did on one of her Instagram posts, the commenter wrote in Arabic “it is not strange that her Hijab looks this way, where she doesn’t understand the true meaning of Hijab, may Allah show the girls who are following her the true path”, although the commenter’s words are highly charged but still she recognizes Ascia as an Authority figure and her influence on other female audiences. Here is Ascia’s website
Melanie is the founder of Haute Hijab. When I first wrote this article Melanie had focused on reflecting her image on her website when I checked it again I found some developments have occurred since then as the focus has shifted on the Hijab products and transforming her website into to a platform that discusses Muslim women issues with many writers contributing in writing the articles. After watching her video introducing her brand I liked this business savvy woman. It’s all shown in how she positions herself and communicates her brand by saying without actually saying it “I am all about business kind of woman”, her image departs away from Ascia’s “It Girl” image. Haute Hijab has a well-developed e-commerce platform, if compared to Ascia we find each has taken two different marketing strategy routs; while Ascia has become her own brand, where she is the one who promotes the product that she has signed for and she uses her social power to give attention to the brand she is
trying to sell. Melanie, on the other hand, might have started by building an audience through social media which in turn helped her to build her brand ‘Heute Hijab’ but then ‘Heute Hijab’ has become a separate brand from Melanie where she positions herself as the owner and founder, meaning in the future she can sell the business for good profit without losing her name since her image is not the face of the brand and can be replaced if necessary. Melanie is also a source of Authority in the Hijabi business. Her website
A Kuwaiti make-up artist, I was amazed when I saw her Instagram post promoting a sensitive issue by going through a procedure to freeze her eggs. I liked how the make-up artist broke out of her field in beauty by posting about a topic to educate women about this technique in the Middle East. Even if she was paid to do it her choice to do it in the first place shows how bold she is, this Instagramer has a huge number of followers reaching 2.3 million because of this audience she is able to act as a promoter to many brands and businesses. with this number of followers, she definitely can be considered a source of authority. Her website
An Islamic lifestyle blogger she surely comes as inspiration for any believer seeking spiritual fulfillment. The Japanese convert to Islam who is living in London reflects her life journey for seeking balance and inner peace, she tells the story of other converts that she met as well. Her entire language is with Islamic sentiments which are different from the previously mentioned bloggers. She is for sure accounts as an authority for reverts to Islam. Her website
Known as Muslimah Tokyo, she is another figure of a Japanese who converted to Islam. She is married to a Malaysian man where she talks about a lot in her Instagram posts. You can see the Love in the air everywhere for this couple. She is pretty much in the same category with Nurarisma Maryam except with Muslimah Tokyo she shows more posts of her professional life. Her website
The last influencer is Huda, she was born in the U.S and had a degree in Finance. As she explains in her website she didn’t expect to build a career in the beauty industry but she did, she moved to Dubai to work in her field of study, finance, when that didn’t work out she went back to the U.S and enrolled in Joe Blasco Makeup Artistry School and this is where a transition in her life happened. The blogger turned businesswoman (as she describes herself in her Instagram bio) has a huge following base of 24.8 million. She is definitely a beauty influencer with her make-up brand Huda Beauty. She is an authority since people would turn to her for advice on make-up. You can see she built her brand around her personality, and she is not afraid to put posts of women with pimples or zits that need covering to promote her foundation beauty line on her Instagram if this shows anything it reflects her boldness. Her website